Crime prevention marketing campaigns are highly effective. NIH studies show that “don’t drink and drive” campaigns on TV reduce alcohol-related crashes by 13%. With routine Facebook campaigns, law enforcement agencies across the country report up to a 75% reduction in car thefts after 9 P.M.
Unfortunately, only 56% of Americans watch traditional TV, and only 68% of Americans use Facebook.
By leveraging text message campaigns for crime prevention, law enforcement officials can reach up to 97% of the adults in their community.
As an added bonus – 99.83% of responses to crime prevention campaigns are positive.
66% of Americans report not actively watching TV Ads.
99.1% of social media ads are never clicked on.
But text messages have a proven 95% open rate within 5 minutes of being received.
When you leverage text messaging for your crime prevention campaign, you know that your message isn’t just getting to your community–it’s getting through to your community.
As a veteran-owned small business, Sheriff SMS is pleased to offer discounted rates to law enforcement organizations to keep our communities safe. Crime prevention and community engagement campaigns receive a 25% discount on our standard pricing of $0.16, bringing the price down to $0.12 per contact for video SMS messages.
That means the median county can reach up to 97% of their community via text message six times for the same as the price of one TV ad campaign.